Pocket Rocket
Was the nickname one of my bosses gave me— small, fast, and slightly terrifying in my determination to figure this whole recruitment thing out. I wanted to know exactly how to own my market, work smarter (not just harder), and close more deals than anyone thought possible.
That same drive powers my coaching today. I work with recruitment founders who want more than just “let’s see how it goes.” Strategy, structure, and a little swearing — that’s the formula.
Because building the business you actually want? That takes more than hustle. It takes a plan.
Sanne Wouters
Three times Law grad turned recruiter,
I didn’t mean to end up in recruitment, but once I landed there, that was it. Law did come in handy though — solving problems, reading between the lines, cutting through waffle, and negotiating solid contracts.
Started in perm and went to contract - with still a few perm deals every year (just to prove I still had it in me).
In the last decade I’ve been:
I didn’t mean to end up in recruitment, but once I landed there, that was it. Law did come in handy though — solving problems, reading between the lines, cutting through waffle, and negotiating solid contracts.
Started in perm and went to contract - with still a few perm deals every year (just to prove I still had it in me).
In the last decade I’ve been:
- the rookie who grew a desk from £125k to £525k in 12 months
- a top biller doing 54 deals in a year
- billing manager and (alleged) non-billing manager (still 30+ placements a year)
- the one who set up an overseas office from scratch
- a leader who managed teams across multiple locations
- the person who hired, fired, trained, crashed with a brutal burnout — and rebuilt completely
- the COO of a tech company
- the passionate one who set up on her own and had 5 runners out in month 1
I coach from within the industry — not from the sidelines. I’ve been where you are. I’ve made the mistakes. I’ve built the systems. But most of all.. I have a deep and unstoppable love for coaching.
I challenge you to find another coach who:
1. Did 54 deals in a year
2. Reads like a maniac (70+ books in 2025 so far)
3. Has the combination of experience as both a recruiter and a hiring manager in her market
No LinkedIn bro wisdom. Just real experience, real strategy, and coaching that actually makes a difference.
Oh and you'll meet my dogs: Teddy and Bruce.
Write your awesome label here.
LinkedIn recommendations
50+
Law degrees that go a bit unused
3
Books read in 2025
71
It's always better when others introduce you:
"Sanne is one of the best, if not the best recruiter I have ever had the pleasure of working with as a colleague, a candidate, a client and now as a training partner.
That isn't something to be taken lightly with the hundreds, if not thousands of recruitment professionals I have had the pleasure to work with from 21yrs in the industry.
When Sanne set up her training business, partnering with her and introducing her to my clients when they had training needs, was a no brainer and with the feedback I have already had, they feel exactly the same as I do!"
That isn't something to be taken lightly with the hundreds, if not thousands of recruitment professionals I have had the pleasure to work with from 21yrs in the industry.
When Sanne set up her training business, partnering with her and introducing her to my clients when they had training needs, was a no brainer and with the feedback I have already had, they feel exactly the same as I do!"
Laura Dutton - QUI Recruitment
"I can confidently say that Sanne is one of the best recruiters I have ever had the pleasure of working with. What made her special started with her understanding the power of having clear goals. She then sought out what great looked like by studying the big billers to learn from the best to ensure she had the right knowledge required to hit her goals. She understood what it takes to the a top biller and she executed those steps meticulously with hard work and determination and never cutting corners.
Within a few years she hit the heights of being the best and whereas some might stop and celebrate this stage she took the brave step to see if she could repeat the feat in another organisation in essence testing the playbook she had created for herself.
She was proven right and has gone on to be the best in every environment she has been in.
I would implore any recruiter be that someone new to industry or someone who has laboured for years aspiring to be great and a top biller to learn from Sanne. Her learnings may be the difference between you being the great recruiter you yearn to be."
Within a few years she hit the heights of being the best and whereas some might stop and celebrate this stage she took the brave step to see if she could repeat the feat in another organisation in essence testing the playbook she had created for herself.
She was proven right and has gone on to be the best in every environment she has been in.
I would implore any recruiter be that someone new to industry or someone who has laboured for years aspiring to be great and a top biller to learn from Sanne. Her learnings may be the difference between you being the great recruiter you yearn to be."
Richard McCarthy - Roco recruitment
"Attended Sanne's Playbook 2025 course and really enjoyed being encouraged to look at certain things from a different perspective to obtain greater depth of understanding. Highly impactful and effective thinking which gave me the opportunity to consider different ways of doing things that I wouldn't have otherwise thought about.
Whether you have a couple of months recruitment experience or many years, Sanne is able to force you to reflect on your processes and strive for continuous improvement and excellence."
Whether you have a couple of months recruitment experience or many years, Sanne is able to force you to reflect on your processes and strive for continuous improvement and excellence."
Gary Dymant - Vitca Life Sciences
Half-arsed is not your vibe.
Thank you!
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