1:1 coaching for founders
6 Sessions of coaching for the brave, the bold, and those wild enough to start their own recruitment business.
Whether you're trying to scale, build a business that actually funds your life, or simply want to stop winging it and build a solid foundation — I've got you.
During 6 sessions, we’ll get into the nitty gritty of your business: what’s working, what’s not, and what needs to happen next. You’ll walk away with a clear, practical plan — and someone who’ll tell you the truth, ask the uncomfortable questions, and cheer you on at all times.
Think of it like having a personal trainer but for your recruitment business.
Everything is built around your business, your goals, your way of working. There’s no one-size-fits-all here — just honest advice, proper support, and a sharp eye on what moves the needle.
Zero judgement. Just accountability, clarity, and real progress
Whether you're trying to scale, build a business that actually funds your life, or simply want to stop winging it and build a solid foundation — I've got you.
During 6 sessions, we’ll get into the nitty gritty of your business: what’s working, what’s not, and what needs to happen next. You’ll walk away with a clear, practical plan — and someone who’ll tell you the truth, ask the uncomfortable questions, and cheer you on at all times.
Think of it like having a personal trainer but for your recruitment business.
Everything is built around your business, your goals, your way of working. There’s no one-size-fits-all here — just honest advice, proper support, and a sharp eye on what moves the needle.
Zero judgement. Just accountability, clarity, and real progress
6 months, 6 sessions
1-1 coaching for founders
What do the 6 sessions look like?
This isn’t a “chat and hope for the best” kind of thing. It’s structured, strategic, and full-on. Here’s how it works:
Session 1: The Coaching Intake (90 min)
We go in hard from the start. We’ll dig deep into where you are now, where you want to be in 6 months, and what needs to happen to get you there.
We’ll cover your goals, your reality, what’s working, what’s a mess, and what needs to shift. Expect questions. Expect challenge. This session is intense, focused, and leaves no stone unturned — like going through your business with a fine-tooth comb (but actually useful).
You leave this session with a clear and actionable plan. One that isn’t just fluff — but grounded in your business, your goals and what you need to do to get results.
Sessions 2–6: Coaching + Accountability (60 min)
We follow the plan. We tweak where needed. We go deep on the areas that move the needle. Whether that’s leadership, hiring, BD, or just getting out of your own way — we tackle it. You don’t get a generic “so… what do you want to talk about today?” You get structure, push, strategy and actual momentum.
We go in hard from the start. We’ll dig deep into where you are now, where you want to be in 6 months, and what needs to happen to get you there.
We’ll cover your goals, your reality, what’s working, what’s a mess, and what needs to shift. Expect questions. Expect challenge. This session is intense, focused, and leaves no stone unturned — like going through your business with a fine-tooth comb (but actually useful).
You leave this session with a clear and actionable plan. One that isn’t just fluff — but grounded in your business, your goals and what you need to do to get results.
Sessions 2–6: Coaching + Accountability (60 min)
We follow the plan. We tweak where needed. We go deep on the areas that move the needle. Whether that’s leadership, hiring, BD, or just getting out of your own way — we tackle it. You don’t get a generic “so… what do you want to talk about today?” You get structure, push, strategy and actual momentum.
What can we
work on?
Whether you run a perm or contract business, I can help with both. Started in perm, made my mark in contract.
The systems I teach are sustainable, scalable, and adaptable across both models.
Here are a few topics I've covered with other founders in this program.
The systems I teach are sustainable, scalable, and adaptable across both models.
Here are a few topics I've covered with other founders in this program.
Building a proper recruitment brand
No more sounding like every other agency on LinkedIn. We’ll define what you actually do, who it’s for, why it matters, and how to pitch it in a way that makes prospects listen. I use Porter’s 5 Forces to help carve out a unique position in your market — so you (and your team) can show up with clarity and confidence.
Leadership and team development
If you’re growing a team, you need to grow as a leader too. I’ll help you become the kind of manager people want to work for (and stay with). No fluff, just real strategies that match the kind of leader you want to be. Broken down into traits, behaviors and day to day actions.
Vision, clarity, direction
Where are you taking this business? And what should you be doing now vs. in 6 months vs. 3 years from now to make it happen? Using the McKinsey 3 Horizons framework, we map it out. You stop being stuck in the weeds and start acting like a founder again.
Business development, the smart way
If you need help doing consistent BD, you're in the right place! We follow my BD strategy "the worst week of your life" and build a high-value funnel of 100 warm prospects who hire what you place at least 5x per year. No cold-calling roulette. Just focused, relationship-based selling using my 7-step plan. From pricing to terms to the services you offer, we review them all.
Hiring the right people, not just more people
You didn’t set up your own thing to recreate the same culture you left. We’ll work through how to build your version of culture — and translate that into smart, structured, inclusive hiring that gets you the right people on board.
Your recruitment process
From sourcing to onboarding, we look at how to make your process sharper, more profitable, and more memorable. We plug leaks, boost conversion, and build reputation — so your placed candidates become repeat business and walking adverts.
Presented by
Sanne Wouters
*that's how. my favourite founder describes me, but I'm not allowed to have favourites am I?
What others say about my coaching
"Sanne has been a breath of fresh air since we started working together. The billings of myself and my team have accelerated significantly since we started working with Sanne. She has provided clear and impactful modern BD strategies that actually work! Sanne has given me a clear roadmap to manage the team with clear goals and objectives that lead to greater accountability and performance. All of this done whilst having a great time with her infectious personality. Genuinely couldn’t recommend enough."
Marcus Pitts - Enzo Tech Group
"Before working with Sanne, I felt like I was constantly in the business, reacting, firefighting, and making things up as I went. I knew I needed more structure. More control over the recruitment process. And a better way to approach business development that didn’t rely on just gut instinct. What I’ve found through working with Sanne is someone who’s in my corner, not just offering advice, but helping me shape a proper framework for how I grow. Someone to bounce ideas off, challenge my thinking, and keep me focused on the right things. The value has been massive. Clarity. Direction. And a much stronger foundation for winning better business and building stronger relationships. If you’re a solo operator or founder trying to do it all yourself, having this kind of support makes a huge difference."
Aaron Hawthorne - IXL
"Sanne is one of the best, if not the best recruiter I have ever had the pleasure of working with as a colleague, a candidate, a client and now as a training partner.That isn't something to be taken lightly with the hundreds, if not thousands of recruitment professionals I have had the pleasure to work with from 21yrs in the industry. When Sanne set up her training business, partnering with her and introducing her to my clients when they had training needs, was a no brainer and with the feedback I have already had, they feel exactly the same as I do!"
Laura Dutton - QUI RECRUITMENT
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